In her own words: "I regularly get emails, not just from girls in this country, but as far-flung as America, France and the Caribbean have asked for tips to being successful in pageants. I found I was saying things that seemed simple and obvious to me a lot. But although I would share as much information as I could, I still found maybe there might’ve been more I could’ve done to help.

I take care and pride in my oral hygiene, but when I went over to America I saw how white their teeth were. Hollywood white I call it. When asked where they got their dazzling smiles from, they all said they use Crest White Strips. Crest White Strips gave me a fantastic smile and a boost of confidence too. Almost a year later, people are still asking me if I’ve had my teeth whitened as they are so beautifully bright!

Thank you, thank you, thank you. I've no doubt that Crest White Strips have played a part in winning the Miss Wales tiara."

Sarah Fleming, Miss Wales 2006-2007